The most popular recycled ink in Japan faces the c

  • Detail

Faced with the crisis of ink-jet printer in Japan, Zong Guangzong, President of the environmental recycling company, the largest enterprise in Japan's recycled ink industry, was unable to make any progress. He said with a wry smile: "it's not easy for an enterprise like us to survive."

most Japanese families use inkjet printers, and 80% of the market is controlled by Epson and canon. Now the environmental recycling company has become a thorn in the side of the two companies

it is the environmental recycling company that sets up the green ink cartridge recycling box near the supermarket. After cleaning the recycled ink cartridges, they fill them with ink and sell them on the market

Epson sued the environmental regeneration company for "infringement of patent rights". It is required to prohibit its sales, but as the basis for the lawsuit, according to Tong Wenhong, chief human resources officer of Alibaba group and chairman of rookie network, the patent right was ruled invalid by the Japan licensing office in May this year. On October 18, the Tokyo District Court rejected Epson's lawsuit on the ground that "the patent should be invalid". Epson immediately appealed the intellectual property law

in fact, during the trial, the Tokyo District Court once persuaded the two companies to settle, but Epson refused. The verdict was that Epson lost the lawsuit

the printing demand for New Year cards expanded

inkjet printers sold 7.13 million units last year alone (IDC Japan survey). Its main purpose is to print new year cards and digital photos. In 2006, about 3.8 billion "lucky draw" New Year cards were issued, of which about 2.2 billion were for inkjet printing. Canon inferred from the popularity of digital cameras and the average number of photos taken that 4.8 billion digital photos will be printed this year, 70% of which will be printed by household printers

however, the extremely expensive printing cost in actual use should not be underestimated

the author uses Epson pm-g720 6-color inkjet printer purchased with 13700 yen last July. After using up the ink, if you buy the authentic Epson 6-color ink combination in a large retail store, you must spend 6000 yen. In other words, if you change the ink three times, the price will exceed the original price of a printer

canon, a manufacturer that trains Nanjing University shipping enterprises to make money by ink, is also using this price model. Businessmen spend a lot of money on research and development and put new printers on the market every year, but the price of the printer itself is very low compared with the R & D funds. This is to increase the number of units sold and promote the upgrading. When buying computers, many manufacturers even offer free printers. Making money by printing ink is the profit model of printer manufacturers. According to the investigation of BCN, the sales of printing ink in GB8624 (1) 997 printing machine market has always been higher than that of printers

this may be a natural strategy for manufacturers, but not for users. Under normal circumstances, the more durable consumables that can be used for a long time, the cheaper the unit price each time they are used, which makes people feel "cost recovery". However, the consumption of inkjet printers is expensive, and the more they are used, the more they lose

at this time, interchangeable inks were born. Inkjet printer interchangeable inks can be roughly divided into two categories. The products produced by environmental recycling company are filled products that only sell inks and tools and are filled with inks by users. For the printer of the author, it costs 6000 yen to use authentic ink, while it only costs 4000 yen to use the products of environmental recycling company

more and more complex

some people may want to buy filled products, but things are not so simple

recently, the structure of Epson ink cartridge has become more complex. Several tools must be used for complex operations before new ink can be injected. Canon is simpler than Epson, but the ink cartridge must be drilled to stop ordinary customers. They also use special IC chips in their ink cartridges. It is becoming more and more difficult to fill ink

for this reason, the exchange ink used by ordinary users is actually sold by the environmental protection regeneration company, which has independently developed a long carbon chain 2-yuan acid product by microbial fermentation with petroleum light wax. Recycled products are becoming more and more popular. According to the survey of BCN, its market share was 6% in September, 2006. Dao yueichiro, editor in chief of webcn ranking list, said: "although the popularity is still very low at this stage, the lawsuit has also caused a certain negative impact. But I think the potential demand for cheap recycled products is very high. That is why they are sued by manufacturers who want to keep the existing business model."

further obstacles

then, after this judgment, more recycled products will enter the market. Will this lead to price competition for ink? The answer is: No

Epson and Canon both load the latest ink cartridges with IC chips for managing ink residue, called "reset". If it is not reset on the resetting machine, it cannot be used even if the ink is filled. Or it is because the residual amount of ink can not be controlled, resulting in the continued printing without ink, resulting in the waste of paper. Zong Guang, President of the environmental regeneration company, said, "our interpretation of Canon's IC chip has been roughly completed. It is expected that the new product will be put on the market in mid November, but it took us nearly a year and cost millions. I think very few regeneration companies can make this investment."

reprinted from: ink information

Copyright © 2011 JIN SHI